Joseph Bojang, ACC - Workshop - Craft a Powerful Lead Magnet for Your Coaching Business w/ AI - ICF AR-OK Chapter Community Meeting

.25 Core Competency and .75 Resource Development CCEs

Join us for our April ICF AR-OK Community Chapter Meeting. 

Our featured presenter is Joseph Bojang, ACC, who is an ICF AR-OK chapter member and serves as Director Marketing & Communications.  

Description:  In today's digital age, a high-quality lead magnet is essential for capturing leads, nurturing relationships, and establishing yourself as an authority in your niche.

This isn't your typical sit-back-and-listen workshop. Come prepared to roll up your sleeves and get to work! I'll guide you step-by-step through the process of creating a lead magnet that will have your audience eager to join your email list and explore your coaching services.

Here's what you should know:

• • Create a free AI account and be logged in when we start. You can check out Gemini, ChatGPT, or other AI applications.

  • Think of 1-2 topics for your lead magnet.

  • Have a word processor to put your responses in.

• Topic Selection: We'll brainstorm and narrow down a compelling topic that resonates with your target audience and addresses their pain points.

• Content Generation: Leverage the power of AI to generate high-quality content for your lead magnet. I'll show you how to use chat AI systems effectively and refine the output to match your unique perspective.

• Headline and Subline Creation: Learn how to craft attention-grabbing headlines and sublines using the problem-agitate-solution framework and powerful metaphors.

• Design and Formatting: Discover simple yet effective design principles to make your lead magnet visually appealing and easy to consume.

By the end of this workshop, you'll have the knowledge and tools to create a lead magnet that will help you:

• Grow your email list

• Attract more qualified leads

• Pre-educate your audience and position yourself as an expert

• Convert leads into paying clients

Bio:

Joseph Bojang is an ICF ACC credentialed coach with a strong background in marketing, human behavior, and business, supported by a Master’s degree in Human Relations.

He brings a depth psychology and Jungian perspective to his coaching, fostering personal and professional growth through self-discovery.

Joseph's transition from a traditional 9-to-5 job to a successful coaching career was driven by his belief in pursuing one's passions and authentic self. Despite the challenges of balancing family responsibilities with professional aspirations, his career pivot remains a powerful example of the rewards associated with embracing change.

Joseph lives in Tulsa, Oklahoma with his wife and two kids. Reach out and connect with him on LinkedIn.